Philippine advertising seen on cusp of mobile transformation

01/13/2013 | Philippine Daily Inquirer

More than 9 in 10 people in the Philippines own a mobile phone -- a rate of penetration higher than any other medium -- setting the stage for the country's advertising market to be transformed, according to Globe President Ernest Cu. In addition to being nearly omnipresent, mobile offers advertisers tools to create stronger engagement with consumers. "Mobile is the way to go to connect with and engage today’s consumers, as well as to create a rich consumer experience that goes beyond traditional marketing," Cu said at the 2012 Mobile Marketing Conference of the Internet and Mobile Marketing Association of the Philippines.

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