Philippine advertising seen on cusp of mobile transformation

01/13/2013 | Philippine Daily Inquirer

More than 9 in 10 people in the Philippines own a mobile phone -- a rate of penetration higher than any other medium -- setting the stage for the country's advertising market to be transformed, according to Globe President Ernest Cu. In addition to being nearly omnipresent, mobile offers advertisers tools to create stronger engagement with consumers. "Mobile is the way to go to connect with and engage today’s consumers, as well as to create a rich consumer experience that goes beyond traditional marketing," Cu said at the 2012 Mobile Marketing Conference of the Internet and Mobile Marketing Association of the Philippines.

View Full Article in:

Philippine Daily Inquirer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
DeviantART
NY, NY
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations