Philippines' TicketWorld sees record business with help from mobile

01/13/2013 | Marketing-Interactive.com (Singapore)

A Facebook application, a new customer relationship management system and a mobile CRM strategy with alerts all helped the Philippines' TicketWorld reach record sales in 2012. The company says its mobile efforts were vital to its growth. "We saw exactly how effective the SMS Alerts service was on the first night we used it," said Chewy Buhion, TicketWorld marketing and social media coordinator.

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