Sony PlayStation shops media, creative duties

01/13/2013 | Advertising Age (tiered subscription model)

Sony has confirmed that Interpublic's Deutsch is defending as its PlayStation brand launches media and creative reviews for the U.S. and Canada. Sony may have in mind a developing challenge from AT&T, Verizon and Time Warner Cable as they prepare to provide gaming directly to TV sets, Alexandra Bruell writes.

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Advertising Age (tiered subscription model)

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