First-timers crash Super Bowl party

01/14/2008 | Wall Street Journal (free content), The

This year, sports apparel marketer Under Armour Inc. and automotive Web site Cars.com are among the marketers making their first-ever advertising appearance in the Super Bowl broadcast. While the Super Bowl is still the premiere advertising showcase in the U.S., according to this article, first-time advertisers risk getting lost in the shuffle as favorite marketers launch new campaigns.

View Full Article in:

Wall Street Journal (free content), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY