First-timers crash Super Bowl party

01/14/2008 | Wall Street Journal (free content), The

This year, sports apparel marketer Under Armour Inc. and automotive Web site Cars.com are among the marketers making their first-ever advertising appearance in the Super Bowl broadcast. While the Super Bowl is still the premiere advertising showcase in the U.S., according to this article, first-time advertisers risk getting lost in the shuffle as favorite marketers launch new campaigns.

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Wall Street Journal (free content), The

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