First-timers crash Super Bowl party

01/14/2008 | Wall Street Journal (free content), The

This year, sports apparel marketer Under Armour Inc. and automotive Web site Cars.com are among the marketers making their first-ever advertising appearance in the Super Bowl broadcast. While the Super Bowl is still the premiere advertising showcase in the U.S., according to this article, first-time advertisers risk getting lost in the shuffle as favorite marketers launch new campaigns.

View Full Article in:

Wall Street Journal (free content), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY