Census push stretches from Twitter to NASCAR

01/14/2010 | New York Times (tiered subscription model), The

In its most expansive -- and expensive, at $340 million -- campaign ever, the U.S. census will be advertised in 28 languages through traditional media, a touring fleet of trailers, a NASCAR sponsorship and updates across Facebook, YouTube, Twitter and other social sites. Interpublic's DraftFCB leads the campaign push with taglines including "It's in your hands."

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