Fox, The CW dial up online radio to plug shows

01/14/2010 | Mediaweek

Fox and The CW are supplementing their so-called "tune in" broadcast-radio ad buying to promote specific shows with significant investments in radio's online and mobile platforms. Fox and The CW this month have bought all the premium time on Clear Channel's digital-music and radio apps, with the latter using Clear Channel's iheartradio to plug the debut of its show "Life Unexpected."

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