Coca-Cola takes on obesity in new campaign

Coca-Cola has begun airing a two-minute ad, via Brighthouse and Citizen2, on cable news shows touting the company's efforts in the fight against obesity, including selling drinks in smaller cans and putting calorie counts on the front of packaging. A second ad is set to debut Wednesday during "American Idol" and will focus on what consumers can do to work off the calories in a can of soda.

View Full Article in:

New York Times (tiered subscription model), The · Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA