Green marketing isn't the only way to burnish your brand

01/14/2013 | FastCoCreate

Brands need to look beyond conventional CSR and green marketing to cement their appeal to ethical, socially conscious consumers, says Jonah Bloom, chief strategy officer of Kirshenbaum Bond Senecal + Partners. Taking on issues such as joblessness, education or health care will get a branding boost marketers can only dream of, Bloom says. "Drive progress in one of these areas and a brand cannot only profit in the short term but become a category leader for decades," he says.

View Full Article in:

FastCoCreate

Published in Brief: