Green marketing isn't the only way to burnish your brand

01/14/2013 | FastCoCreate

Brands need to look beyond conventional CSR and green marketing to cement their appeal to ethical, socially conscious consumers, says Jonah Bloom, chief strategy officer of Kirshenbaum Bond Senecal + Partners. Taking on issues such as joblessness, education or health care will get a branding boost marketers can only dream of, Bloom says. "Drive progress in one of these areas and a brand cannot only profit in the short term but become a category leader for decades," he says.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Vice-President of Global Sales
Lindsay Corporation
Hartland, WI
Chief Operations Officer
Delta Community Supports
Blue Bell, PA
Manager, Technical Staffing
U.S. Cellular
Chicago, IL
Human Resource Director
Salt Lake City, UT
Administrative Management Specialist
Smithsonian Institute
Washington, DC