"Inappropriate marketing" tarnishes pharma's rep, survey finds

01/14/2013 | Pharmalot.com

The reputation of the pharmaceutical industry has tumbled, with 42% of 500 patient groups in 2011 giving the industry an "excellent" or "good" rating and just 34% of 600 patient groups doing so in 2012, per a Patient View survey. Further, half of those surveyed ranked the industry "poor" on fair pricing, and 40% said the reputation of the industry had declined. Patients offered myriad complaints, including "inappropriate marketing, a designation that included off-label marketing," writes Ed Silverman.

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