Microsoft promotes phone in print with mobile bar codes, video

01/14/2013 | Mobile Marketer

Mobile, print and video come together in print ads in GQ and Wired magazines for a Microsoft-powered smartphone. The ads include mobile bar codes that take users to a site where than can view video of how the Nokia Lumia 920 smartphone works. "When you are taken from a static ad to a mobile experience that allows you to watch a video on the features of a mobile device or an interactive demo of a phone, your education and interest in that device is much more interactive," said Bobby Marhamat, founder of Hipscan.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA