MMS proves a big hit for holiday sharing in Spain

01/14/2013 | Mobile Marketing Magazine

Multimedia message traffic increased 424% in Spain on New Year's Eve and showed similar increases in other countries during the holiday season, driven mainly by video sharing, according to Acision. "We put this surge down to consumers' increasing desire to share rich content and special moments, stimulated by the global phenomenon of social networking, which has also been made easier by the growing popularity of smart devices and access to networking applications," said Acision chief Jorgen Nilsson.

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