Nike signs Rory McIlroy as heir apparent to Tiger Woods

01/14/2013 | Bloomberg Businessweek

Nike has signed golfer Rory McIlroy to the largest endorsement contract in the sport, worth between $200 million and $250 million. That suggests the brand sees him as the future face of the game, but he'll never do for Nike what Tiger Woods did, writes Keenan Mayo. Nonetheless, he "can certainly build and advance the brand and broaden it internationally," says Bob Dorfman, a sports marketer at Baker Street Advertising. Dorfman says that McIlroy's first spot for Nike, which features the young golfer bantering with Woods, is a solid way to introduce the less popular player.

View Full Article in:

Bloomberg Businessweek

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO