Red Lobster launches first major Spanish-language campaign

01/14/2013 | Bloomberg Businessweek

Red Lobster is launching a $3 million Spanish-language television campaign, its "first sustained effort to reach Hispanic customers" in the U.S, writes Venessa Wong. Though it's late to the game of targeting Latinos, the brand estimates its Hispanic patronage is about 10%, roughly the same as other restaurants in the category. The ads will run on ESPN Deportes, Telemundo, Univision and other channels during the first quarter.

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