Red Lobster launches first major Spanish-language campaign

01/14/2013 | Bloomberg Businessweek

Red Lobster is launching a $3 million Spanish-language television campaign, its "first sustained effort to reach Hispanic customers" in the U.S, writes Venessa Wong. Though it's late to the game of targeting Latinos, the brand estimates its Hispanic patronage is about 10%, roughly the same as other restaurants in the category. The ads will run on ESPN Deportes, Telemundo, Univision and other channels during the first quarter.

View Full Article in:

Bloomberg Businessweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO
Instructor, eMarketing
UNIVERSITY OF VIRGINIA
Charlottesville, VA