Survey: Almost half of B2B marketers plan to increase their budgets

01/14/2013 | BtoB Magazine

Nearly half of business-to-business marketers will increase their marketing budgets in 2013, according to a BtoB magazine survey. While 48.7% of marketers plan to raise their budgets in 2013, up from 40.1% last year, 9.5% plan to decrease budgets, down from 10.8% in 2012. Also, more than 2 of 3 marketers plan to allocate more spending to digital channels, according to the survey.

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