Tablets shine among mobile paid search clicks over U.K. holidays

01/14/2013 | Mobile Marketing Magazine

Holiday shopping in the U.K. saw mobile play a larger role this year, with 31% of all paid search clicks originating from mobile devices, Kenshoo reports, adding that tablets accounted for 21% of revenue. The average order from tablet users who clicked on search ads was £88.48, topping £73.78 on PCs and £71.98 on smartphones.

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