The vast majority of TV viewing is still done live, making up 93.3% of cable viewing, 94.4% of syndication and 87.2% of broadcast, Nielsen has found in its Cross-Platform Report. What's more, almost all time-shifted viewing happens within seven days of their first showing, except for the top 10 shows; for those, 5% of viewing takes place up to 28 days later, according to Nielsen.
Time-shifted viewing is still the exception, Nielsen finds
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