Time-shifted viewing is still the exception, Nielsen finds

01/14/2013 | MediaPost Communications · Radio Business Report

The vast majority of TV viewing is still done live, making up 93.3% of cable viewing, 94.4% of syndication and 87.2% of broadcast, Nielsen found in its Cross-Platform Report. What's more, almost all time-shifted viewing happens within seven days of the first showing, and for the top 10 shows, 5% of viewing takes place up to 28 days later, according to Nielsen.

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MediaPost Communications · Radio Business Report

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