Top 3 tips for hanging on to your customers

01/14/2013 | B2C Marketing Insider

Retaining your top customers takes constant attention, and harnessing the power of your business' online presence can make that easier, writes Joshua Paul, marketing director at Socious. His three tips for customer retention: Use online communities as a "listening post" to know what customers are saying, and maintain dialogue; create content and offers just for current customers; and use surveys and e-mails to stay at the forefront of customers' minds.

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