What marketers can learn from Chevron and IBM ads

01/14/2013 | Forbes

Two recent full-page advertisements describing corporate social responsibility efforts on the part of Chevron and IBM offer four principles for marketers, writes Paul Klein. The four P's that should guide companies in their CSR marketing are purpose, people, programs and partners, Klein writes.

View Full Article in:

Forbes

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Pharmacy Benefit Analyst/ Auditor
Confidential
Nationwide, SL_Nationwide
Vice President, HEDIS & Performance Outcomes
CareSource
Dayton, OH
Vice President, Girls and Women Strategy
United Nations Foundation
Washington, DC