Why white bread is the winner when it comes to taste

01/14/2013 | National Public Radio

Whole-wheat bread is healthier than white, but the chemical makeup of white bread makes it the taste favorite, University of Minnesota researchers say. Their study in the Journal of Agricultural and Food Chemistry found that ferulic acid in wheat bran inhibits a molecule that makes the smell associated with white bread, and that the process of making wheat bread can leave it with a bitter taste.

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