Social networks rate poorly for marketing to boomers

01/15/2012 | CMSWire.com

Boomers have confirmed themselves as committed social networkers, but they're less receptive to advertising via social networks, according to research by Sitel. Across the board for products ranging from electronics to apparel and groceries, boomers rated social networks well behind other influences, including word-of-mouth, in-store promotions and Internet advertising.

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