Health insurers use fitness apps to promote wellness

01/15/2013 | American Medical News (free content)

Health insurers are using smartphone fitness applications to promote and manage wellness programs and make it easier for physicians to talk with patients about weight loss. Aetna has the Passage app, developed with Microsoft, that lets people synchronize their activities and experience a virtual tour for their workout, while Cigna has a bundle pack of four apps available for free to the first 20,000 users.

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American Medical News (free content)

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