How savvy entrepreneurs evaluate opportunities

01/15/2013 | Forbes

Before moving ahead with a new venture, it's important to assess your motivation for doing so, writes Brent Beshore, CEO of AdVentures. "There's a great chance you won't make money, get famous, or accrue significant power. If any of these motives is the primary driver, I'd highly suggest you opt out immediately." You should also identify roadblocks to success, calculate your cash needs and determine whether you're prepared to deal with failure, he writes.

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