How SMBs can set a course for social media success

01/15/2013 | SearchEngineWatch.com

Social media success comes to small and midsized businesses that hire the right workers, target the right audience and maintain a strong independent Web presence, Carrie Hill writes. It's also important not to aim too high, at least initially, Hill adds. "Be realistic in what you're looking for socially. At first, your ROI will be in online word of mouth," she writes.

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