How to write a résumé branding statement

01/15/2013 | U.S. News & World Report

Replace the objective statement on your résumé with one that tells the employer what you have to offer, Arnie Fertig writes. "Your branding statement, in turn, is a condensed, restated version of your elevator pitch. It is the briefest possible answer to the question: 'Tell me about yourself,'" he writes.

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