IBM: More in-store shoppers also turning to e-commerce

01/15/2013 | Reuters

More than 80% of shoppers surveyed worldwide by IBM said that they made their most recent purchases in bricks-and-mortar stores, and half of them said that they would make their next purchases at a physical retail outlet. More than one-third said they weren't sure if they would go back to a bricks-and-mortar store or shop online for their next purchases, with 9% reporting that they were definitely headed to the Web, according to IBM.

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