Business-to-business marketers should take advantage of the Facebook Ad Exchange, Adam Proehl writes. Advertising on the network allows a brand to retarget customers who earlier conducted a search, hitting them with an ad while they are checking out the social network. "Generally, when a person is engaged in activities that might be considered 'time wasting' (like catching up on the news or spending time on Facebook), the brain is more receptive to messaging," he writes. That's all the more reason for B2B marketers to consider unusual outlets such as televised sports, outdoor and radio.
Why Facebook users are ripe for B2B messaging
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