ABC mobile audit charts page views for Orange County Register

01/16/2012 | MediaPost Communications

Seeking to measure the growing but largely unknown audience accessing mobile news websites, the Audit Bureau of Circulations produced its first m.Audit. ABC looked at The Orange County Register's mobile site and application and discovered 4.5 million page views per month for the site and 2 million through the app, which scored a much higher rate of usage per person than the site.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA