ABC mobile audit charts page views for Orange County Register

01/16/2012 | MediaPost Communications

Seeking to measure the growing but largely unknown audience accessing mobile news websites, the Audit Bureau of Circulations produced its first m.Audit. ABC looked at The Orange County Register's mobile site and application and discovered 4.5 million page views per month for the site and 2 million through the app, which scored a much higher rate of usage per person than the site.

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