To make a splash, use engagement as a springboard

01/16/2012 | Environmental Leader

Employee engagement is a must for successful CSR, but it's a starting point rather than the finish line, writes Nick LiVigne. Once you've gotten your workers excited about sustainability, get them involved in executing a viable CSR strategy. "Make the connection between employee engagement, environmental goals and business objectives," LiVigne advises. "[T]he overlap will provide the foundation for a strong program and continued progress toward a sustainable enterprise."

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