10 ways the best marketers set themselves apart

01/16/2013 | Forbes

What are the distinctions between highly effective marketing organizations and the rest? Those rating themselves as excellent in The CMO Survey tended to favor digital over traditional advertising, and they commanded higher resources as a percentage of company revenue, Christine Moorman notes. They also put more into social media and marketing analytics, show higher marketing return-on-investment, and boast better stats for customer acquisition and retention.

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