Hotel hires a "social media butler" for high-rollers

01/16/2013 | Advertising Age (tiered subscription model)

Victoria Devine has landed a job as a "social media butler" for President Barack Obama's second inauguration, as part of a luxury package offered by the Madison Hotel in Washington. For $47,000, guests get a luxury stay and a high-end tour of the capital, with Devine on hand to document the trip and update guests' social media accounts. "As a good 'butler' I will tweet and Facebook with a smile," Devine promises.

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