How in-store tech tools can combat showrooming

01/16/2013 | Luxury Daily

Savvy brick-and-mortar merchants are working to reverse the effects of showrooming, arming associates with iPads and other mobile tools to keep customers coming back, said panelists at Retail's BIG Show this week. "You should bring technology into the store, instead of having the consumer go home and use their own technology," said Macy's director of consumer insights and strategy Cheryl Berinato.

View Full Article in:

Luxury Daily

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Merchandise Planner
rue21
Warrendale, Pennsylvania
Senior Marketing Manager - Media
Shoe Carnival, Inc.
Evansville, Indiana
DIRECTOR OF FINANCE
Ralph Lauren
New York, New York
Sr. Financial Analyst
Orchard Brands
Beverly, Massachusetts
Customer Insights Manager
The Exchange
AAFES HQ, Dallas, Texas