How in-store tech tools can combat showrooming

01/16/2013 | Luxury Daily

Savvy brick-and-mortar merchants are working to reverse the effects of showrooming, arming associates with iPads and other mobile tools to keep customers coming back, said panelists at Retail's BIG Show this week. "You should bring technology into the store, instead of having the consumer go home and use their own technology," said Macy's director of consumer insights and strategy Cheryl Berinato.

View Full Article in:

Luxury Daily

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Director of Financial Systems
Boscov's Department Store, LLC
Reading, Pennsylvania
SEO Manager
Bed, Bath & Beyond
Union, New Jersey
Beauty Senior Marketing Manager
Nordstrom
Seattle, Washington
Specialty Retail - Development Manager
The Container Store
Coppell, Texas
Outside Sales Representitive
Purity Cylinder Gases, Inc
Lansing, MI