Using an alternative to e-mail to connect with potential customers is a good way to differentiate your encounter and help your chances of a response, consultant Andrea Nierenberg advises. Consider writing and mailing follow-up notes by hand, or reach out via social media outlets to establish a more personal relationship. "I've met people at live events who would never respond to an e-mail or phone call -- but they will respond to messages on Facebook or LinkedIn," Nierenberg says.
A personal touch can distinguish your B2B marketing
SmartBrief Job Listings for Media
|COO - Digital Product Manager – Data||
|Director of Communications||
Mobile Marketing Association
|New York, NY|
|Print Production Manager||
Wilen New York
|Farmingdale 11735, NY|
|VP Client Services||
Pandora Media Inc.
|Director of Digital Ad Operations||
Crain Communications, Inc.