A personal touch can distinguish your B2B marketing

01/16/2013 | Chief Marketer

Using an alternative to e-mail to connect with potential customers is a good way to differentiate your encounter and help your chances of a response, consultant Andrea Nierenberg advises. Consider writing and mailing follow-up notes by hand, or reach out via social media outlets to establish a more personal relationship. "I've met people at live events who would never respond to an e-mail or phone call -- but they will respond to messages on Facebook or LinkedIn," Nierenberg says.

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