We need less green marketing, says Lenox Hotel director

01/16/2013 | Boston Globe (tiered subscription model), The

Travelers shouldn't take hotels' environmental claims at face value, says Scot Hopps, the "director of green" at Boston's luxury Lenox Hotel. "There is an overuse of green marketing online -- almost all hoteliers are making environmental claims," Hopps says. To get a more honest idea about a hotel's environmental pedigree, customers need to call the front desk with specific questions, Hopps says.

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Boston Globe (tiered subscription model), The

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