Why retailers should question Pinterest

01/16/2013 | MediaPost Communications

Pinterest says it gets more than 10 million unique visitors, and research indicates it inspires more people to buy something than does Facebook, but questions remain among wary marketers on whether it can be effectively monetized, write Ron Adams and Ben T. Smith IV. Pinterest wasn't built for retail sales, and it lacks marketplace features, they argue. The site "doesn't help retailers create meaningful engagement with local communities of consumers" and serves the purpose of discovery more than sales, Adams and Smith write.

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