Why retailers should question Pinterest

01/16/2013 | MediaPost Communications

Pinterest says it gets more than 10 million unique visitors, and research indicates it inspires more people to buy something than does Facebook, but questions remain among wary marketers on whether it can be effectively monetized, write Ron Adams and Ben T. Smith IV. Pinterest wasn't built for retail sales, and it lacks marketplace features, they argue. The site "doesn't help retailers create meaningful engagement with local communities of consumers" and serves the purpose of discovery more than sales, Adams and Smith write.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY