Consumers: Less TV, More Internet Video

01/17/2007

According to eMarketer estimates, U.S. Internet video ad spending this year will reach $775 million, an 89% gain from last year's $410 million figure. Why marketers see such strong gains for online video advertising is a classic case of money following eyeballs, advertising chasing the audience; however, it is currently a slow-motion chase. Nevertheless, 32% of respondents in a September 2006 Associated Press and AOL poll conducted by Ipsos said they watch more online video now than a year ago. Similarly, a recent survey from Piper Jaffray, the Minneapolis-based investment bank, found one-third or more of every age group watching less TV now than they did two years ago.
www.eMarketer.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO