Consumers: Less TV, More Internet Video


According to eMarketer estimates, U.S. Internet video ad spending this year will reach $775 million, an 89% gain from last year's $410 million figure. Why marketers see such strong gains for online video advertising is a classic case of money following eyeballs, advertising chasing the audience; however, it is currently a slow-motion chase. Nevertheless, 32% of respondents in a September 2006 Associated Press and AOL poll conducted by Ipsos said they watch more online video now than a year ago. Similarly, a recent survey from Piper Jaffray, the Minneapolis-based investment bank, found one-third or more of every age group watching less TV now than they did two years ago.

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SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
New York, NY
Sr. Product Marketing Manager
San Francisco, CA