CareerBuilder offers straight talk to job seekers

01/17/2008 | Wall Street Journal (free content), The

In an effort to distinguish itself from rival Monster.com, online job site CareerBuilder.com is adopting a more direct approach in encouraging disgruntled workers to switch jobs, via a campaign by Wieden + Kennedy, Portland, set to debut during the Super Bowl broadcast. The job ads service made news last year when it put its creative account, then held by Cramer-Krasselt, into review not long after the Super Bowl.

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Wall Street Journal (free content), The

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