"Big data" and location tools can lower costs, increase revenue

01/17/2012 | All Things D

Integrating "big data" analysis with existing business intelligence can trim expenses and generate revenue for companies if done effectively, writes Harlan Smith. Companies likely to get the most from big data include manufacturing and supply chain companies that rely heavily on RFID and GPS tracking technology. Location data can offer insights that help companies increase efficiency, he notes.

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