Kraft pours dough into cheese campaign

01/17/2012 | New York Times (tiered subscription model), The

Kraft Foods is promoting five cheese products, including the new Kraft Fresh Take, with the "Make Something Amazing" campaign. The $50 million effort includes a 60-second commercial showing people having fun cooking and eating Kraft cheese, as well as social media and other components.

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New York Times (tiered subscription model), The

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