Mobile marketers are undertargeting women, older consumers

01/17/2012 | Wall Street Journal, The

Women and older consumers account for more than their share of purchases generated by mobile advertising but remain in the background for many marketers pursuing a younger and male audience, according to global research from Singapore-based BuzzCity. Meanwhile, among consumers, ignorance of the services available and worries over security are cited as the main factors inhibiting further development in mobile commerce.

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Wall Street Journal, The

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