ZTE aims for higher end of U.S., China phone markets

01/17/2012 | Reuters

ZTE is looking toward the U.S. and Chinese markets as its best avenues to improving on its ranking as the world's fourth-largest cellphone maker and to boosting its profit margins by shifting toward higher-end smartphones. "If we say ZTE started out as a contractor, like those building mass housing that are value for money, then we want to be a developer of luxury high-end estates," said Lv Qianhao, head of handset strategy for ZTE, which introduced handsets based on the Windows Phone platform in the U.S. last year.

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