Gartner forecasts 2013 surge in mobile ad spending with shift to display

01/17/2013 | TechCrunch

Display ad spending on mobile is on a path to eventually overtake search, according to a Gartner forecast, which also notes how the increasing popularity of free mobile content, such as free applications, is shaping mobile advertising. Gartner says the Asia-Pacific region will be the prime market for mobile for the next several years, while global ad spend on the platform increases 18.75% this year to $11.4 billion.

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