Holiday shopping survey reveals preference for mobile Web over apps

01/17/2013 | MobileCommerceDaily.com

Consumers remain wary of downloading mobile applications, making mobile websites an imperative for winning new customers who might be reluctant to opt for an app, Siteworx advises, in response to its survey examining holiday shopping habit. About a third of respondents said they preferred to use a mobile app instead of mobile sites for their holiday shopping.

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