Imangi Studios decided to stick with the freemium monetizing model for its Temple Run sequel, and the new application jumped to the top of Apple's App Store listings after its release Wednesday. The original game was downloaded 170 million times, with 15 million daily active users. "Freemium has really caught on as something that has resonated with players. Freemium games tend to make more revenue per download than an equivalent product," developer Keith Shepherd says.
Published in Brief: