Pull-Ups taps augmented reality to entice children, help moms

01/17/2013 | Mobile Marketer

The Pull-Ups Big Kid mobile application now offers a 3D experience with Disney characters as the motivating factor for potty training. As training progresses, the app allows new games to be unlocked via augmented reality. "With moms spending more than six hours per day on her smartphone, putting all of mom's favorite potty training tools together into one place -- the Pull-Ups Big Kid App -- fits perfectly with her routine," said Peter Sawin, Pull-Ups brand director at Kimberly-Clark.

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