6 online retailers get innovative with YouTube

01/18/2012 | Practical eCommerce

Online retailers are getting creative with YouTube videos aimed at connecting with prospective customers. JewelMint's online campaign features monthly videos starring Kate Bosworth, Macy's Backstage Pass series of 100 videos includes fashion advice from designers including Michael Kors and Rachel Roy, and Orabrush uses comedy to sell its tongue-cleaning products.

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