6 online retailers get innovative with YouTube

01/18/2012 | Practical eCommerce

Online retailers are getting creative with YouTube videos aimed at connecting with prospective customers. JewelMint's online campaign features monthly videos starring Kate Bosworth, Macy's Backstage Pass series of 100 videos includes fashion advice from designers including Michael Kors and Rachel Roy, and Orabrush uses comedy to sell its tongue-cleaning products.

View Full Article in:

Practical eCommerce

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Assistant Retail Store Manager
James Avery Jewelry
Tulsa, Oklahoma
Merchandise Planner
rue21
Warrendale, Pennsylvania
Senior Marketing Manager - Media
Shoe Carnival, Inc.
Evansville, Indiana
DIRECTOR OF FINANCE
Ralph Lauren
New York, New York
Sr. Buyer
Norm Thompson Outfitters
Hillsboro, Oregon