How Frito-Lay's R&D team hit a bum note

01/18/2012 | Fast Company online/FC Expert Blog

In 1998, Frito-Lay introduced fat-free versions of its top-selling chips made with olestra. The products were a hit until people realized that olestra caused unpleasant digestive problems when eaten in excess. "Any junk-food connoisseur knows that the worst-case scenario should always be evaluated when a new ingredient is being considered," writes Sandie Glass.

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