Lead nurturing requires patient focus on prospects

01/18/2012 | HubSpot.com

Seeing your e-mails through your leads' eyes can help you avoid driving them away instead of deeper into the sales funnel. Nurture leads by stepping back from a company focus and letting information flow to prospects at the proper stages of interest, offering enticing calls to action when the lead really is ready to be turned over to sales, Andrew Pitre writes.

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