N.Y. Times tech blog opts to advertise on old-fashioned billboard

01/18/2012 | Forbes

The New York Times Bits blog, which focuses on digital and technology stories, opted for a static billboard in San Francisco rather than a digital display. Forbes contributor Erika Morphy ponders the decision in an age when digital billboards abound, from Domino's Times Square display of online customer comments to Groupon's national rollout of digital out-of-home screens.

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