Revenue from ad-supported mobile content is expected to grow

01/18/2012 | BizReport

Video advertising that accompanies mobile content is forecast to generate more than $213 million by 2015 as more publishers shift away from paid subscriptions as a way of monetizing their content, research shows. EMarketer estimates that nearly 30% of mobile-content revenues will come from ads by 2015, up from less than 20% in 2011.

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